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The Marketing Strategy of Nike



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The Nike campaign, which started in March, features an iconic global sports star and an emotional personal story to capture the viewer's attention. The surreal and authentic interplay between the young athletes and the famous stars, along with the use of tears and other common themes, make the Nike campaign a standout. Nike's campaign has a subtle, authentic connection between the stars of the sport and the athletes.

The campaign may alienate some US audiences, but it has a chance to succeed in the long run. Nike was able create brand loyalty in record times. The company also worked with long-term and trusted partners to create an advertisement that resonated strongly with its core audiences. The result was an ad that tapped into the values and needs of its audience and has an unbeatable brand image.


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Despite the controversy around the ad's placement, the campaign has been widely praised. Its inclusion as well as technical mastery earned it praise from a range of media including CNN Business, It's Nice That, and It's Nice That. Ava DuVernay who was featured in the video has given positive reviews to the campaign. A number of prominent people have endorsed the ad and cited its message as an example of how a brand can help the world.


The Nike ad splits audiences into two camps: those who believe the campaign is anti-American, and those who support a boycott. The campaign was a huge success and, despite negative reviews, Nike has proved that advertising campaigns can be powerful and controversial. The latest ad by Nike shows that standing for something larger than your bottomline can lead to success.

For its efforts to connect consumers, the Nike campaign has been widely recognized. It is a great example of this, as are the associated social media pages. Its slogan, "Just Do It", is a campaign that is both authentically social and genuine. The symbols of both genders are represented by a Nike shirt worn by a man and a Nike watch worn by a woman. To wear the brand, a woman does not have to be a male.


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A contrasting Nike campaign is aimed at women and male athletes. The campaign uses female athletes to draw attention to issues such as dominance and sexualization. Both genders are represented in a manner that reflects the brand's values. The message is positive and strong. A male athlete appears to be a sexy man while a feminine runs as if she's a mere woman.


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External Links

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The Marketing Strategy of Nike